Language in use | English
Language & Linguistics |
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Car Names 4x4 Car names (see names from 1970s and 1980s) bear strong connotations as they have an important role in influencing buyers. A big guy who thinks he's tough would be unlikely to buy a little car called Violet - not only because it is a small car but because the name doesn't match his personality or project his image. Cars are as much about image as about transport and no manufacturer would call a big cross-country 4x4 "Violet". Take the popular 4x4 cars. Early four wheel drive vehicles were Jeeps and Landrovers designed for off-road use by the army and farmers. The vehicles were about performance not appearance. A memorable Landrover slogan was "The best 4x4 by far". Listen to the internal patterns of that phrase plus the use of "best" and "far" to suggest quality and travel. Modern 4
x4s are designed, manufacturers say, to take on tough terrain, steep hills,
mud, ruts or drought. Although simple numbers and letters are adopted by some manufacturers (BMW X5, Volvo XC90 and V50, Jaguar XE, XF, XJ, ) the X hints at some sort of secrecy or technological magic (see the X Factor, X Men etc). Elsewhere the 4x4 is linked to adventurous travel, freedom and a macho aggression. Which categories do the following names fit? If you don't know the meaning of a word type or cut
and paste the name into the Google search box preceded by the word Define
and a colon. For example "define:shogun" will generate a list
of definitions for the word.
Make sure you know the etymology of the latin "terra" and how this features in the car names. Note that the extra bumpers on 4x4s are known as "bull bars" (US) or "roo bars" (Australia). How are they described in the UK (where the frequency of bulls and kangaroos on motorways is limited). Note that the derisory term for a 4x4 is a "Chelsea tractor" highlighting the irony of a supposedly country vehicle in use in a wealthy part of London. Disparaging commentators have pointed out that these vehicles are frequently in use by mothers on the school run where the large vehicle either "blocks the school driveway" or "protects vulnerable children" according to your point of view. |
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